The Midtown Mezzanine

Student perspectives on the business world

College students are share their experiences and ideas for other students, recent grads, entrepreneurs, and young professionals.

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AI_IMAGE: A student stands at a shoulder-mounted video camera inside a small campus television studio, one hand on the focus ring, head turned toward the unlit set behind her; overhead lighting grid and a bare dark wall fill the upper frame, floor cables visible at the bottom edge. Tall vertical framing with the figure slightly left of center and calm empty studio wall to her right. | tall editorial photograph beside a block of introductory copy, full-height vertical plate | photorealistic | portrait

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Digital Marketing

The class is about search engine optimization, so naturally there will be some articles about it.

AI_IMAGE: A student hunched over a scuffed library desk writing in a spiral notebook, a laptop open beside them with its screen angled away from the camera, hard lamplight from the left, viewed slightly from above with the desk surface as the ground plane. | topic card image in a 3-column grid of category cards | photorealistic | card-landscape

Entrepreneurship

Gen Z is the most entrepreneurial generation of all time. Many students already have a business.

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AI & Technology

There are thousands of AI tools out there. How should students utilize (or avoid) them?

AI_IMAGE: Sideline view of a college gymnasium during a game, players blurred in motion on the polished floor in the middle distance, an empty bench and water bottles sharp in the foreground, bleachers and high windows across the top of the frame. | topic card image in a 3-column grid of category cards | photorealistic | card-landscape

Sports & Entertainment

Less about the games, more about the business side of both college and pro sports.

AI_IMAGE: A midtown street corner just off campus at dusk, a bus pulling away and two students waiting at the curb, unmarked awnings and plain glass shopfronts receding on the right, sky and building tops filling the upper frame. | topic card image in a 3-column grid of category cards | photorealistic | card-landscape

Culture

Wayne State is Michigan’s most diverse university, and students have incredible experiences to share.

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Career Prep

Some students have found jobs, others are still applying. What works? What doesn’t?

Five students collaborating around laptops, papers, and notebooks at tables

Relationships

Group projects dominate classes as students near graduation… including this class.

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Financial Literacy

From the “broke college student” to “living comfortably,” there is a wide range of financial situations.

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The Midtown Mezzanine is made by students, for students.

The Midtown Mezzanine is written and managed by the MKT 5512 – Search Engine Optimization class. Articles are published and updated on a regular basis and then remain on the site after the class concludes.

While we encourage guest posts, they will be subject to vigorous optimization by students in the current iteration of the course.

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